5 Most Iconic Watch Brands in History

Seiko, Casio, Oris, Tag Heuer, Citizen

There are only a handful of watches that truly tick all the boxes: tough, stylish, and practical. Some watch brands stand out in versatility and reliability—whether you're heading to the beach, going bushwalking, or getting dolled up for a night out. In this article, we’ll introduce you to five of the strongest watch brands—reliable workhorses that have had toughness and style built in from the get-go.

Seiko 


Seiko has been a crowd-pleaser for yonks, offering great value without skimping on quality. This Japanese brand is synonymous with affordable quality, making it a winner for everyone from your average bloke to serious watch enthusiasts. Seiko’s lineup includes rugged outdoor watches and classy mechanical pieces—and the best bit? They won’t cost you an arm and a leg.

  • Seiko Presage: The Seiko Presage collection is a favourite for one reason—craftsmanship. These mechanical beauties boast dials inspired by Japanese artistry. With features like enamel or porcelain dials, rarely seen at this price point, they’re perfect for those looking for a bit of elegance without the Rolex price tag.
  • Seiko Prospex: When adventure calls, Seiko’s Prospex line steps up. Whether you're surfing a ripper set of waves or trekking through rough bush tracks, the Prospex watches are as tough and dependable as a good mate.
  • Seiko 5 Sports:If you’re dipping your toes into sturdy watches, the Seiko 5 Sports is a bonza starting point. Rugged, automatic, and packed with sporty designs, they’re spot-on for daily wear.

TAG Heuer 


TAG Heuer is all about motorsport, offering luxury timepieces that scream speed, precision, and style. When life feels like a race, TAG Heuer brings finesse with a side of nostalgia.

  • Carrera Collection:Born from motorsport, this collection is made for race car drivers, with precision and legibility that’s hard to beat. Big markers and clear dials make it a top choice for those who appreciate form and function.
  • Aquaracer:For water lovers, the Aquaracer delivers on durability and water resistance, making it perfect for a weekend of diving—or just having a splash at the beach.
  • TAG Heuer Formula 1:For the casual racer, this sportier collection offers a laid-back vibe without sacrificing performance. Great for athletes or those who enjoy lazy weekends in their thongs.

Casio 


Casio’s G-Shock series is the ultimate in tough watches, built for those who need something that can handle whatever life throws at it. Packed with the latest tech, the G-Shock is perfect if you’re after a watch that can survive some hard yakka.

  • Classic G-Shock:This all-rounder is shock-resistant and water-resistant and comes with features like alarms and backlights—spot-on for those of us who give our gear a good workout.

Citizen  


Citizen is known for its Eco-Drive technology, running on light so you’ll never need to worry about batteries. Practical and eco-friendly, Citizen is a top choice for those who want to help the planet without compromising on style.

  • Citizen Eco-Drive:These solar-powered watches keep ticking as long as there’s light, making them a no-brainer for convenience.
  • Citizen Tsuyosa:Sleek and practical, the Tsuyosa series blends aesthetics with functionality, sporting a slim design that goes from casual to dressy with ease.
  • Citizen Promaster: For those who push the limits, the Promaster is built for the great outdoors, whether you’re diving, hiking, or camping.

Oris

 
Oris focuses on curating high-precision watches with premium materials, delivering Swiss craftsmanship without the hefty price tag. If you’re chasing quality and precision with a dash of that Swiss magic, Oris is your go-to.

  • Oris Aquis:A tough diver’s watch, the Aquis is built for pros but just as at home with weekend adventurers. Its solid construction makes it a versatile choice for both water and land.
  • Oris Big Crown: Vintage lovers will dig the aviation-inspired Big Crown series, with oversized crowns and easy-to-read numeral dials.
  • Oris Diver 65: Blending retro style with modern tech, the Diver 65 is a great pick for those who love the old-school  look but need today’s reliability.

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